Author Signing: Anthony Lolli

Event date: 

Saturday, September 29, 2018 - 2:00pm to 4:00pm

Event address: 

Anthony Lolli Sadly, Anthony Lolli had a family situation that prevented him from making it to Houston.

This event has been canceled.


Calling all future real estate moguls (or even modest investors).

Anthony Lolli will be in store discussing and signing The Heart of the Deal, his book of tips for building a business in the ever-growing real estate market.

Anthony Lolli is the Founder, Owner, and Chief Executive Officer of Rapid Realty Franchise, LLC. A true entrepreneur, his passion, positivity, and relentless dedication to his goals have led Rapid Realty from its humble beginnings in a single room to the largest--and fastest growing--real estate company in New York City. He is also the founder of Express Real Estate School, which has produced tens of thousands of graduates, the vast majority of whom have gone on to get their real estate licenses.

Since the start of his career, one of Anthony’s bedrock principles has been the importance of giving back. He believes that everyone, regardless of their circumstances, has something to give to help those who are less fortunate, whether it’s money, time, or their voice. He encourages everyone he works with to find some way to get involved and give back.

The Heart of the Deal: How to Invest and Negotiate Like a Real Estate Mogul By Anthony Lolli, Benjamin Platt (With) Cover Image
ISBN: 9781682300800
Availability: In Stock at Our Warehouse - Usually Ships in 1-5 Days
Published: Diversion Books - June 13th, 2017

The founder and CEO of Rapid Realty, New York City’s largest rental-based real estate brokerage, shares his story, his advice, and his tips for building a successful career in the ever-growing and lucrative world of real estate.

Anthony Lolli got his real estate license at age nineteen. By twenty-three, he was a millionaire and the head of a swiftly growing company that would become one of the largest real estate brokerages in New York and a national franchise sensation. Now, he’s sharing the secrets behind his success.

Anthony’s commitment to creating opportunities and putting people front and center in the often-cutthroat world of real estate is on display in his first book, The Heart of the Deal: How to Invest and Negotiate Like a Real Estate Mogul. Part memoir, part insider’s guide to building a career in real estate, part all-purpose advice for aspiring entrepreneurs, The Heart of the Deal contains anecdotes from Anthony’s inspirational rags-to-riches life story, as well as plenty of hard-won lessons and motivational techniques to put any budding business leader on the path to success.


Learn how to set smart goals, negotiate like a pro, analyze properties and neighborhoods, overcome objections, and much more.

Whether you want to become a top-performing broker or a savvy property investor, or simply master real estate management tactics designed to help you achieve your financial goals, Lolli’s grounded guidance will put you on the right path.

Most importantly, The Heart of the Deal will teach you how to utilize all of these strategies to build a lucrative career without sacrificing your humanity in the process. At all times, Lolli keeps one central premise in mind: that the heart of every deal isn’t money—it’s people.

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